XVI Edition of Milano Unica, the Italian Textile Exhibition
Milano Unica in Continuous Growth
Over 19,000 visitors (+5.5%)
Silvio Albini: “A Success Favoring the Italian Textile Industry”
March 27-28-29: Milano Unica China in Beijing with128 exhibitors (+35%)
Milano Unica XVII scheduled for September 10-12, 2013 at the Portello
Milan, February 8, 2013 Milano Unica XVI the Italian Textile Exhibition, presenting Spring/Summer 2014 fabrics and accessories collections and hosting 417 exhibitors, registered an increase in attendance. An overall positive message for the textile sector characterized the three Milan fair days, despite the numerous difficulties Italian firms have to deal with, due to rises in productions costs and the weakening domestic and European markets. These problems were outlined during the inaugural ceremony by Silvio Albini, President of Milano Unica, and Michele Tronconi, President of Sistema Moda Italia.
The Milan Exhibition of quality Italian and European fabrics and accessories registered an attendance of about 19,000 visitors (a 5.5% rise over the February 2012 edition, mostly due to an increase in Italian clients).
Foreign visitors showed a slight decline (-2%, after being on the rise in the last two editions), perhaps due to the Chinese New Year or the Textile Fair in Munich during the same period.
We would like to point out the significant rise in percentage of visitors from: Japan (+25%), USA (+20%), India (+19%), Mexico (+19%), Finland (+16%), Turkey (+6.5%) and Switzerland (+3%).
Hong Kong and Great Britain maintain the highest figures, while for the first time buyers from Kazakhstan, Colombia, South Africa and Angola were present.
“The increase in attendance, in quality and quantity – confirms Silvio Albini, President of Milano Unica – together with the general satisfaction of exhibitors, is immensely gratifying for all of us who have worked incessantly for the success of the Italian Textile Fair. It is also an important signal for the Italian and European quality textile markets. The combined presence of Italian clothing manufacturers and international buyers from important countries, makes us look towards the future with more optimism. Even if we do not have to conceal the numerous obstacles which often inhibit a continuous and solid recovery, the interest that was sparked by the fabric and accessory collections presented at this edition, lead us to take an optimistic outlook based on reason and not only on willpower”.
“Large amounts of new contacts, sample requests, appointments scheduled at company headquarters - continues Silvio Albini – demonstrate that aside from us, there is an important world that looks towards our firms with great interest, that can help consolidate the present and project the future. As Sir Paul Smith so effectively showed us, we have to innovate our means of communication above all, knowing that our new horizon of reference is the world. We will begin to put this into practice at the end of March when we take Milano Unica to Beijing, putting our exhibitors face to face with continuous growth, which today, together with Hong Kong represents our second market outlet on an international level”.
“I would also like to express the appreciation of our international guests– concludes the President of Milano Unica – for the extraordinary concert conducted by Maestro Zubin Mehta with the Orchestra del Maggio Fiorentino, and the initiative organized by Canepa to illustrate the innovations adopted to save water and energy in the textile production process, further confirming the attention that Milano Unica and participating firms have demonstrated to the problems related to a sustainable environment”.
Sir Paul Smith, the most famous designer in England, besides being a successful entrepreneur, was named baronet by Queen Elizabeth in 2000. His highly acclaimed speech reminded us that much of the inspiration for his collections derived from what he had seen at the Fair.
“Many years ago – began Paul Smith, a frequent visitor of Moda In, Ideacomo, Shirt Avenue and Ideabiella and then Milano Unica - I saw a fabric printed with photographs. From that day on, I have used millions of meters of fabrics of every type featuring photographs. Of course, I elaborated them to suit my own taste, but if I hadn§t entered that stand on that particular day, one of my most renowned trademarks, photographic prints, would never have existed”.
“The participation of numerous guests and journalists from foreign specialized press – commented Massimo Mosiello, General Manager of Milano Unica, organizer of the textile-accessories event since the first edition – has brought us enormous gratification, also because it was accompanied by their appreciation for the organization of services and events. Positive comments also came on behalf of the exhibitors. Milano Unica is a marketing event and not only a business opportunity; its success depends on how much it is appreciated by different groups. We have conducted our commitment along with the organization of the China version, this time in Beijing, thanks to the professionalism of all my collaborators. The next edition in Milan presenting Fall/Winter 2014/2015 collections, will take place September 10-12, 2013 at the Portello - Fieramilanocity”.